Insight:  "Millennial problems." We've all heard of them. Turns out the quality of life in the 21st century spurs some very relatable difficulties that we all love to laugh (and cry) about.

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Approach: Appeal to the young adult demographic by stating "millennial problems are hard, but renewing is easy." The body copy hopes to elicit a chuckle or two by further breaking down how Pierce Education Properties promises that stopping by the office to renew will be much easier than the struggles of the 21st century.