Print | Display | Video Editing & Motion Graphics
Video, print, and display assets for Sage's HR acquisition, Cake HR.
Note: The product name transitioned from "Cake HR" with no Sage affiliation, to "Cake HR by Sage" with the added tag, until it was finally brought into the standard brand architecture as Sage HR. Besides the logo changes, the original Cake HR brand was maintained throughout.
Full page print ad in Inc Magazine
Direct mail piece
15 second YouTube pre-roll ad made in Premiere Pro and After Effects.
Honorable mention first version: