As Head of PR for UGA's only fashion design club during my senior year, I executed semesterly campaigns to increase awareness of our fashion shows, as well to promote the club in general to grow the member base. These campaigns consisted of show-specific branded print flyers and correlating social media graphics to promote the show on Facebook and Instagram. 

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Because these promotional graphics are a consumer's first impression of the show, they must accurately and intriguingly represent the artistic direction of the show.