As the Art Director for UGA Miracle through my involvement in UGA's Talking Dog advertising agency, I create social media graphics to promote UGA Miracle's fundraising events on Miracle's Facebook and Instagram pages, as well as posted by Miracle members on their own personal pages. For each event, I create a social media graphic suite of multiple social media post graphics to promote involvement in the event, as well as a Facebook cover photo and profile picture to increase general awareness. This gives UGA Miracle a strong, consistent visual presence for each of their events and fundraising efforts throughout the year.
In addition to advertising UGA Miracle's smaller fundraising events, I also established a strong brand for UGA Miracle's capstone event, Dance Marathon. UGA Miracle has not attempted to establish visual consistency in their previous Dance Marathons, so they were very excited for the colorful, energized, enthusiastic, inclusive brand I created for their event, as well as creating an event-specific version of their classic logo. The social media campaign focused on two themes, "It Takes You to Make a Miracle" and "Come Together", which I executed by using a gradient honeycomb pattern to visually represent multiple parts coming together, as well as creating windows in the honeycombs to emphasize the power of the individual.
FASHION DESIGN STUDENT ASSOCIATION
As Head of PR for UGA's only fashion design club, I execute semesterly campaigns to increase awareness of our fashion shows, as well to promote the club in general to grow the member base. These campaigns consist of show-specific branded print flyers and correlating social media graphics to promote the show on Facebook and Instagram. Because I run our social media pages, I also execute ticket giveaways and cross-promotions with local fashion influencers to increase engagement and awareness.
HW CREATIVE MARKETING
Summer 2016 I interned as a graphic designer at HW Creative Marketing, a local Athens inbound marketing firm. While interning, I gained experience in Adobe Illustrator creating infographics, social media graphics, and blog headers for HW Creative Marketing and Arbor Salon & Spa.
THE RED & BLACK
Since April 2016 I have worked as the advertising graphic designer at The Red & Black, a renown Athens newspaper. I design a variety of both print and digital ads for local Athens clients and The Red & Black, as well as oversee the production of special publications like the Housing Fair Digest.
PACKAGE DESIGN & CAMPAIGN
For a Portfolio and Branding class I took in Fall 2016, I designed original packaging for a flowering tea brand I created myself. The illustrations were all done by hand with ink and then vectorized and colored in Adobe Illustrator. Once the packaging was complete, I created a digital and social media campaign that communicated the brand's core message of the beauty of growth to a target market of young adult females.